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“Take that old sales pitch from Apple computers. 'Think different.' It's a nice sentiment for children, but what happens in real life? You come back proudly holding up what you found, but then people cover their eyes and scream, 'No, no! We didn't really mean for you to think different!' The truth is, if you just want to be weird on the surface, that's fine. They'll pay you handsomely as long as you go with the flow. But don't call the plan into question, otherwise they have to rewrite everything.”