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“Maxim 20:
If you’re not willing to shell your own position, you’re not willing to win.

-The Seventy Maxims of Maximally Effective Mercenaries”
― Howard Tayler

“All I had done was to improve on their strategy, and it was the beginning of a very important lesson in life - that anytime you find someone more successful than you are, especially when you're both engaged in the same business - you know they're doing something that you aren't.”
― Malcolm X, The Autobiography of Malcolm X

“Maxim 28:
If the price of collateral damage is high enough, you might be able to get paid for bringing ammunition home with you.

-The Seventy Maxims of Maximally Effective Mercenaries”
― Howard Tayler

“No captain can do very wrong if he places his ship alongside that of the enemy.”
― Horatio Nelson

“In my experience, the content strategist is a rare breed who's often willing and able to embrace whatever role is necessary to deliver on the promise of useful, useable content.”
― Kristina Halvorson, Content Strategy for the Web

“Risk is the factor of a stratagem measured by what man is powerless to control.”
― Mike Norton, White Mountain

“Previous journeys in search of treasure have taught me that a zigzag strategy is the best way to get ahead.”
― Tahir Shah, House of the Tiger King : The Quest for a Lost City

“Slack is inexpensive when you don’t need it but exorbitantly costly when you don’t have it. Incorporate buffer space to enhance agility.”
― Roger Spitz, Disrupt With Impact: Achieve Business Success in an Unpredictable World

“Ensuring the company's sustainable success requires integrating value creation considerations into all aspects of board oversight.”
― Hendrith Vanlon Smith Jr., Board Room Blitz: Mastering the Art of Corporate Governance

“The establishment is in crisis. Popular opinion is on our side. But we have to step out of our comfortable clubhouse and into the terrain of politics. The little clubhouse called "activism" is moldy and decaying. We no longer fit inside of its self-defeating walls. We have to walk away from the sideshow if we want to seize the main stage. This is not about "selling out" or "watering down" our politics or becoming "less radical". There is nothing "radical" about an atachment to outsiderness and marginality. And what is more radical than believing that everyday people can come together and organize a collective vehicle powerful enough to remake the world?”
― Jonathan Smucker, Hegemony How-To: A Roadmap for Radicals

“When dealing with those who, in the shadows and with rare sagacity, wield the decisive elements of any process, we are left with but three truly sensible attitudes: deference in manner, apparent courtesy, and methodical distrust”
― Geverson Ampolini

“Those who divide their forces wisely can strike more than once.”
― Rafael J. Davila

“If you're not leveraging AI for insights and efficiency, you can be certain your competitors are gaining an edge.”
― Jason Langella

“In leadership, energy isn't fluff. It's strategy.
Shift the vibe, shift the outcome”
― Janna Cachola

“Serving with a smile isn’t charity—it’s strategy. Happy customers fund our ambition.”
― Janna Cachola

“Care is scalable. Empathy is profitable. Service is strategic.”
― Janna Cachola

“Agility in CX isn’t about speed—it’s about sensing, serving, and shifting with care.”
― Janna Cachola

“Systems build structure. But soul builds service.”
― Janna Cachola

“I may be quiet, but when I speak, it’s with intention. And when I make noise, it’s through results. Silence is my strategy.”
― Janna Cachola

“I’ve learned silence is power. I save my voice for value, and my energy for execution.”
― Janna Cachola

“AI Automation doesn’t replace human judgment—it spotlights where it’s needed most.”
― Ian Michiels, The Validation Economy: In the Age of AI, B2B Marketers Stay Indispensable by Doing What AI Can't

“Innovation is the fuel of global competitiveness and South Africa has the talent, spirit, and resilience to rise. With leadership that embraces vision and action, we won't just compete, we'll lead”
― David Sikhosana, Change and Power

“Words are the lifeblood of strategy. Strategies can't exist without them, so strategists are practiced expressionists. We play with the power of words to express ideas that move people into action.”
― Bonnie Wan, The Life Brief: A Playbook for No-Regrets Living

“Do not over promise and under deliver. Basically, do not make any promises.”
― Sasha Laghonh

“My goal with The Why Whisperer is to provide leaders with a practical toolkit to move beyond strategic planning and into effective execution,”
― Hans Lagerweij, The Why Whisperer: How to Motivate and Align Teams That Get Your Strategy Done

“Banish boring strategy. Embrace inspiring action.”
― Hans Lagerweij, The Why Whisperer: How to Motivate and Align Teams That Get Your Strategy Done

“Fun strategy gets done. Dull strategy gathers dust.”
― Hans Lagerweij, The Why Whisperer: How to Motivate and Align Teams That Get Your Strategy Done

“Luck is the language of those who fail to perceive structure. It is the narrative placeholder for outcomes that appear inexplicable only because the underlying conditions are opaque to the observer.”
― Jarinzo Tanabata

“Fighting isn’t always the right answer. That was the lesson of the rabbit. I find that you can deflect a lot of ill will and anger with a bit of good humor. It’s called ‘taking the high road.’ We'll fight when it matters - when it actually means something.”
― Daniel Thorman, The Zodiac Quest: A LitRPG Adventure

“Learning, Enrichment, Application, Practice...
Mantra-to Leap-from this LEAP to entice
Total success won’t befall w/o societal service
4 P’, people processes & policy don’t prejudice
So, work hard, and give strategy a full justice”
― Priyavrat Thareja