

“If you want success and longevity for your business, earning a reputation for integrity is crucial. People want to work with people and companies they can trust. Trying to hide a mistake and hope nobody notices or passing the buck does not inspire confidence or respect—from anyone, employees, vendors, or customers alike. Owning up shows integrity and whatever embarrassment you may feel is worth it because in the end people will likely trust you more going forward. It’s not the mistake that is a deal-breaker, it’s being dishonest about it.”
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“Another mission. Another task. Another goal. And the enemy is always watching. Waiting. Looking for that moment of weakness. Looking for you to exhale, set your weapon down, and close your eyes, even just for a moment. And that’s when they attack. So don’t be finished.”
― Discipline Equals Freedom: Field Manual
― Discipline Equals Freedom: Field Manual

“Time matters; if you cannot do everything on your own, stick to your strengths, outsource the rest, and focus on customers’ ease of doing business.”
― StartUp Saboteurs: How Incompetence, Ego, and Small Thinking Prevent True Wealth Creation
― StartUp Saboteurs: How Incompetence, Ego, and Small Thinking Prevent True Wealth Creation
“Empaths can see tactics. They know when they're being baited.”
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“Effective strategy considers and plans for its own failure.”
― Cold War II? China, America, Global Strategy, and the New Cold War
― Cold War II? China, America, Global Strategy, and the New Cold War
Kendall’s 2024 Year in Books
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