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“Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate.”
― Sun Tzu, The Art of War

“All warfare is based on deception. Hence, when we are able to attack, we must seem unable; when using our forces, we must appear inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.”
― Sun tzu, The Art of War

“Appear weak when you are strong, and strong when you are weak.”
― Sun Tzu, The Art of War

“Supreme excellence consists of breaking the enemy's resistance without fighting.”
― Sun Tzu, The Art of War