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“Make something people want and sell that, or be someone people need and sell you.”
― Ryan Lilly

“Innovation is the process of transforming an idea or concept into a functional and marketable value proposition reflecting creative opportunity.”
― Robert E. Davis

“When plotting a course to success, consultants need to understand that their unique value proposition doesn’t just come from their training and professional experience.”
― Cindy Ann Peterson, My Style, My Way: Top Experts Reveal How to Create Yours Today